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3 Content Creation Ideas for Small Business Marketing
One of the points that anyone marketing in the 21st-Century will reach is the moment known as “writer’s block.” We know that we need to be creating great content and pushing it out — whether online,...
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Should You Use Social Media to Market Your Business?
We’ve already tackled the question about YouTube for Marketers recently, and I’ve been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century...
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Does Social Media Marketing Really Work?
Hoping for Business? Getting fans and followers is awfully trendy right now. But if you’re like many small business people, you’re probably saying, “Yeah… but does it increase sales?” Our clients and...
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Facebooking at Work?
Waste of Time? You or your company have probably already grappled with the question at some level or another: Should employees be permitted to use Facebook or Twitter on the job? The typical reaction...
View ArticleJust Get Started!
Growing a small business can be a wild mix of challenges. Your website’s contact form is — if it’s anything like mine — constantly bombarded with SPAM from SEO companies (“We noticed your website...
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How To Grow Your Business Now
Can You Grow Your Sales Quickly? One of the most common questions I get asked when speaking to audiences of small business owners and salespeople who earn commissions is: What can I do that will...
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Top Marketing Trends for 2011
You’re reading Top Marketing Trends for 2011 from Epiphany Marketing’s Strategic Marketing blog. Subscribe: Email | Facebook | RSS. Today we’re beginning a series on the stuff you need to be paying...
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Marketing Strategy for Your Business
Last week we talked about someone who got ripped off by an SEO provider. And while not all SEO companies are as unscrupulous as the offender we mentioned, typically SEO isn’t the first place to start...
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Promoting Your Brick & Mortar Business Online
According to Google: 97% of consumers search for local businesses online. If you don’t have a solid plan for creating visibility for your business, those people looking for your products and services...
View ArticleHow to Handle Negative Reviews and Feedback
Recently, I was talking with a client who was reluctant to set up a profile on Google Places for his business. “What if people leave negative reviews?,” he asked. “You can’t do anything about it, can...
View ArticleWhy Doesn’t Anyone See My Facebook Posts?
You’ve got your Business Facebook Page set up. You’ve put the effort into getting it all decked out with a nice profile pic and a timeline cover. You’ve even built up some followers (Hallelujah!). Now...
View ArticleBeat the Recession: Communicate Valuably!
As salespeople and business owners, we’ve often been trained to communicate value. After all, if we don’t connect what we sell, produce and provide with the needs of our prospects and customers and do...
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5 Low-Cost Ways to Get New Customers in 2009
Well 2009 is in full swing. My question for you is: How does your pipeline look? If you’re not satisfied with the number of new prospects or leads coming in to your business, it’s time to get serious...
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3 Content Creation Ideas for Small Business Marketing
One of the points that anyone marketing in the 21st-Century will reach is the moment known as “writer’s block.” We know that we need to be creating great content and pushing it out — whether online,...
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Unicorns Keep Crap Off the Wall
Every digital marketer, political consultant, entrepreneur and would-be influencer on the planet is after the Holy Grail of social media. No, not what makes a post viral. What works. What really,...
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Guerilla Marketing Through Slideshare
So you want to build a mailing list and one of the avenues you plan to use is Slideshare. But from previous experience, you know that most Slideshare productions gain the equivalent traction of ice on...
View ArticleThe Wild West Market Redefines Twitter Likes
Trigger Warning! This post officially flips the Twitter terminology from “favorite” to “like.” If this might cause you emotional turmoil, you may want to proceed with care. Twitter has changed its...
View ArticleDon’t Be An Egg
Have you wondered why people aren’t choosing to follow your social media profile(s)? Maybe your Facebook Page isn’t getting “likes” as frequently as you’d hoped, or maybe other Twitter users or...
View ArticleTelling Your Business’s Story Visually
Once upon a time, there were two animals who were the best of friends – one was a wild pig, also called a boar, and the other was a sea cow. The two both had short, but strong, legs and they would race...
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